Professional Certificate in Market Research: Building Expertise
-- ViewingNowThe Professional Certificate in Market Research: Building Expertise is a comprehensive course designed to equip learners with essential skills for career advancement in market research. This program highlights the importance of data-driven decision-making in business, providing a solid foundation in market research principles and techniques.
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โข Introduction to Market Research: Understanding the basics, methodologies, and the role of market research in business decision-making.
โข Secondary Research: Identifying, analyzing, and utilizing existing data sources to support marketing strategies.
โข Primary Research Methods: Designing and implementing surveys, interviews, focus groups, and observation studies.
โข Quantitative & Qualitative Analysis: Interpreting and evaluating data to draw meaningful insights and trends.
โข Market Segmentation & Targeting: Identifying and profiling key customer segments, targeting strategies, and positioning.
โข Competitive Analysis: Assessing competitive landscape, market share, and competitive positioning.
โข Consumer Behavior: Understanding customer needs, preferences, and decision-making processes.
โข Marketing Mix Modeling: Examining the impact of product, price, place, and promotion strategies on market performance.
โข Market Trends & Forecasting: Identifying and predicting future market trends, opportunities, and threats.
โข Effective Market Research Reporting: Presenting research findings, implications, and recommendations in a clear, concise, and actionable manner.
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