Professional Certificate in Market Research: Building Expertise
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⢠Introduction to Market Research: Understanding the basics, methodologies, and the role of market research in business decision-making.
⢠Secondary Research: Identifying, analyzing, and utilizing existing data sources to support marketing strategies.
⢠Primary Research Methods: Designing and implementing surveys, interviews, focus groups, and observation studies.
⢠Quantitative & Qualitative Analysis: Interpreting and evaluating data to draw meaningful insights and trends.
⢠Market Segmentation & Targeting: Identifying and profiling key customer segments, targeting strategies, and positioning.
⢠Competitive Analysis: Assessing competitive landscape, market share, and competitive positioning.
⢠Consumer Behavior: Understanding customer needs, preferences, and decision-making processes.
⢠Marketing Mix Modeling: Examining the impact of product, price, place, and promotion strategies on market performance.
⢠Market Trends & Forecasting: Identifying and predicting future market trends, opportunities, and threats.
⢠Effective Market Research Reporting: Presenting research findings, implications, and recommendations in a clear, concise, and actionable manner.
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