Masterclass Certificate in Ad Campaign Measurement
-- ViewingNowThe Masterclass Certificate in Ad Campaign Measurement is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This course focuses on the importance of ad campaign measurement, providing insights into industry-leading tools and techniques for tracking and analyzing advertising performance.
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โข Unit 1: Introduction to Ad Campaign Measurement
โข Unit 2: Key Performance Indicators (KPIs) in Ad Campaigns
โข Unit 3: Setting Up and Tracking Conversions
โข Unit 4: Understanding Attribution Models
โข Unit 5: Analyzing Campaign Performance with Google Analytics
โข Unit 6: Utilizing A/B Testing for Ad Optimization
โข Unit 7: Advanced Metrics: LTV, CAC, and ROAS
โข Unit 8: Cross-Channel Measurement Strategies
โข Unit 9: Data Visualization and Reporting
โข Unit 10: Leveraging Insights for Future Campaigns
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