Masterclass Certificate in Ad Campaign Measurement

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The Masterclass Certificate in Ad Campaign Measurement is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This course focuses on the importance of ad campaign measurement, providing insights into industry-leading tools and techniques for tracking and analyzing advertising performance.

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AboutThisCourse

In an era where data-driven decision-making is critical, this course is in high demand across various industries. Learners will gain hands-on experience with Google Analytics, Google Tag Manager, and other powerful platforms, enabling them to effectively measure and optimize their ad campaigns. By earning this certificate, learners will demonstrate their expertise in ad campaign measurement and analytics, enhancing their career advancement opportunities. This course not only validates learners' skills but also provides them with a competitive edge in the job market, making it an invaluable investment for any professional seeking to excel in digital marketing.

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CourseDetails

• Unit 1: Introduction to Ad Campaign Measurement
• Unit 2: Key Performance Indicators (KPIs) in Ad Campaigns
• Unit 3: Setting Up and Tracking Conversions
• Unit 4: Understanding Attribution Models
• Unit 5: Analyzing Campaign Performance with Google Analytics
• Unit 6: Utilizing A/B Testing for Ad Optimization
• Unit 7: Advanced Metrics: LTV, CAC, and ROAS
• Unit 8: Cross-Channel Measurement Strategies
• Unit 9: Data Visualization and Reporting
• Unit 10: Leveraging Insights for Future Campaigns

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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MASTERCLASS CERTIFICATE IN AD CAMPAIGN MEASUREMENT
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London School of International Business (LSIB)
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05 May 2025
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