Executive Development Programme Marketing and Data Science
-- ViewingNowThe Executive Development Programme in Marketing and Data Science is a certificate course designed to bridge the gap between traditional marketing and data-driven decision making. This programme emphasizes the importance of data-driven strategies in today's competitive business landscape, making it highly relevant and in-demand across industries.
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โข Marketing Fundamentals: Understanding the basics of marketing, including market research, targeting, positioning, and segmentation.
โข Data-Driven Marketing: Leveraging data to make informed marketing decisions, including audience segmentation, campaign tracking, and ROI analysis.
โข Customer Analytics: Analyzing customer data to better understand customer behavior, preferences, and needs, and using this information to improve marketing strategies.
โข Digital Marketing: Understanding the digital marketing landscape, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing.
โข Marketing Analytics: Measuring and analyzing marketing performance using key performance indicators (KPIs), attribution modeling, and predictive analytics.
โข Marketing Strategy: Developing and implementing effective marketing strategies that align with business goals and leverage data insights.
โข Marketing Technology: Understanding the role of technology in marketing, including marketing automation, customer relationship management (CRM) systems, and data management platforms (DMPs).
โข Data Visualization: Presenting data in a clear and compelling way to inform marketing decisions, communicate insights, and tell stories.
โข Ethics in Marketing and Data Science: Understanding the ethical considerations around data privacy, security, and usage in marketing and data science.
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