Executive Development Programme Marketing and Data Science

Name: Executive Development Programme Marketing and Data Science
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The Executive Development Programme in Marketing and Data Science is a certificate course designed to bridge the gap between traditional marketing and data-driven decision making. This programme emphasizes the importance of data-driven strategies in today's competitive business landscape, making it highly relevant and in-demand across industries.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in marketing analytics, customer engagement, and digital marketing, equipping them with the necessary tools to drive growth and innovation. The course combines practical application with theoretical knowledge, allowing learners to immediately apply their new skills in the workplace. As data science continues to disrupt traditional marketing practices, this programme will provide learners with a competitive edge in their careers, opening up opportunities for advancement and leadership in their respective fields. By the end of the course, learners will have a comprehensive understanding of how to leverage data to drive marketing success.

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CourseDetails

• Marketing Fundamentals: Understanding the basics of marketing, including market research, targeting, positioning, and segmentation.
• Data-Driven Marketing: Leveraging data to make informed marketing decisions, including audience segmentation, campaign tracking, and ROI analysis.
• Customer Analytics: Analyzing customer data to better understand customer behavior, preferences, and needs, and using this information to improve marketing strategies.
• Digital Marketing: Understanding the digital marketing landscape, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing.
• Marketing Analytics: Measuring and analyzing marketing performance using key performance indicators (KPIs), attribution modeling, and predictive analytics.
• Marketing Strategy: Developing and implementing effective marketing strategies that align with business goals and leverage data insights.
• Marketing Technology: Understanding the role of technology in marketing, including marketing automation, customer relationship management (CRM) systems, and data management platforms (DMPs).
• Data Visualization: Presenting data in a clear and compelling way to inform marketing decisions, communicate insights, and tell stories.
• Ethics in Marketing and Data Science: Understanding the ethical considerations around data privacy, security, and usage in marketing and data science.

CareerPath

The Executive Development Programme in Marketing and Data Science presented here highlights the growth and significance of both marketing and data science roles in the UK. The 3D pie chart below showcases the distribution of roles and their respective demand in the industry. Marketing Managers are influential figures in the marketing world, focusing on planning and coordinating marketing strategies to increase brand awareness and sales. With a 35% share in our ED Programme, marketing managers are essential for businesses seeking to connect with their target audience effectively. On the other hand, Data Scientists leverage advanced analytical tools and machine learning techniques to extract valuable insights from data. As data-driven decision-making becomes increasingly important, the 65% share of data scientists in our ED Programme demonstrates the industry's need for professionals skilled in data analysis and interpretation. This responsive Google Charts 3D pie chart adapt to all screen sizes and visually represents the current job market trends and skill demand for marketing and data science roles in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME MARKETING AND DATA SCIENCE

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London School of International Business (LSIB)

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05 May 2025

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