Professional Certificate in Market Research: Powering Business Success
-- ViewingNowThe Professional Certificate in Market Research: Powering Business Success is a comprehensive course designed to equip learners with essential skills for data-driven decision making in the business world. This program highlights the importance of market research in identifying customer needs, evaluating market opportunities, and driving business growth.
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โข Market Research Fundamentals
โข Defining Research Objectives and Questions
โข Secondary Research: Leveraging External Data
โข Primary Research: Designing Effective Surveys
โข Qualitative Research: Focus Groups and In-depth Interviews
โข Quantitative Research: Sampling and Data Analysis
โข Market Segmentation and Targeting
โข Competitive Intelligence and Analysis
โข Communicating Research Insights and Recommendations
โข Emerging Trends in Market Research
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