Professional Certificate in Market Research: Powering Business Success

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The Professional Certificate in Market Research: Powering Business Success is a comprehensive course designed to equip learners with essential skills for data-driven decision making in the business world. This program highlights the importance of market research in identifying customer needs, evaluating market opportunities, and driving business growth.

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AboutThisCourse

With industry demand for market research professionals at an all-time high, this course provides learners with a competitive edge by teaching them how to conduct effective market research, analyze data, and apply their findings to real-world business scenarios. Throughout the course, learners will gain hands-on experience with industry-standard tools and techniques, including surveys, focus groups, and data analysis software. By the end of the program, learners will have developed a strong understanding of market research principles, enabling them to make informed business decisions and advance their careers in this high-growth field.

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CourseDetails


• Market Research Fundamentals
• Defining Research Objectives and Questions
• Secondary Research: Leveraging External Data
• Primary Research: Designing Effective Surveys
• Qualitative Research: Focus Groups and In-depth Interviews
• Quantitative Research: Sampling and Data Analysis
• Market Segmentation and Targeting
• Competitive Intelligence and Analysis
• Communicating Research Insights and Recommendations
• Emerging Trends in Market Research

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN MARKET RESEARCH: POWERING BUSINESS SUCCESS
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London School of International Business (LSIB)
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05 May 2025
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