Certificate in Performance Measurement for Digital Ads
-- ViewingNowThe Certificate in Performance Measurement for Digital Ads is a comprehensive course designed to meet the growing industry demand for experts who can accurately measure and optimize digital advertising results. This certificate equips learners with essential skills required to thrive in today's data-driven marketing landscape.
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โข Introduction to Performance Measurement for Digital Ads
โข Understanding Key Performance Indicators (KPIs) in Digital Advertising
โข Setting Up and Tracking Conversion Goals
โข Analyzing Click-Through Rates (CTR) and Cost-Per-Click (CPC)
โข Evaluating Cost Per Action (CPA) and Return on Ad Spend (ROAS)
โข Utilizing Google Analytics for Performance Measurement
โข Implementing Attribution Models in Digital Advertising
โข A/B Testing and Optimization for Improved Performance
โข Reporting and Visualizing Digital Ad Performance Data
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