Certificate in Performance Measurement for Digital Ads

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The Certificate in Performance Measurement for Digital Ads is a comprehensive course designed to meet the growing industry demand for experts who can accurately measure and optimize digital advertising results. This certificate equips learners with essential skills required to thrive in today's data-driven marketing landscape.

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AboutThisCourse

By understanding the fundamentals of digital advertising metrics, you'll be able to demonstrate the effectiveness of campaigns, allocate resources wisely, and make informed, strategic decisions that drive business growth. The course covers critical topics such as key performance indicators (KPIs), attribution models, cross-channel measurement, and data storytelling, ensuring that you have a well-rounded skill set to advance your career in digital marketing. With the increasing importance of data-driven insights in advertising, this course is invaluable for marketing professionals looking to stay competitive and excel in their careers. By earning this certificate, you'll demonstrate your commitment to staying informed on industry best practices and your ability to leverage data to optimize marketing performance.

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CourseDetails

• Introduction to Performance Measurement for Digital Ads
• Understanding Key Performance Indicators (KPIs) in Digital Advertising
• Setting Up and Tracking Conversion Goals
• Analyzing Click-Through Rates (CTR) and Cost-Per-Click (CPC)
• Evaluating Cost Per Action (CPA) and Return on Ad Spend (ROAS)
• Utilizing Google Analytics for Performance Measurement
• Implementing Attribution Models in Digital Advertising
• A/B Testing and Optimization for Improved Performance
• Reporting and Visualizing Digital Ad Performance Data

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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CERTIFICATE IN PERFORMANCE MEASUREMENT FOR DIGITAL ADS
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London School of International Business (LSIB)
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05 May 2025
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