Professional Certificate in SEM: Data-Driven Results
-- ViewingNowThe Professional Certificate in SEM: Data-Driven Results is a comprehensive course that equips learners with essential skills for career advancement in Search Engine Marketing (SEM). This program emphasizes data-driven strategies, empowering learners to create effective SEM campaigns that maximize returns.
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โข Unit 1: Introduction to SEM & Data-Driven Decision Making
โข Unit 2: Keyword Research & Analysis for SEM Campaigns
โข Unit 3: Structuring SEM Accounts & Ad Groups
โข Unit 4: Writing Effective Search Ad Copy
โข Unit 5: Utilizing Ad Extensions for Enhanced Visibility
โข Unit 6: Bid Management Strategies & Automation Tools
โข Unit 7: Measuring SEM Performance with KPIs & Analytics
โข Unit 8: Landing Page Optimization for SEM Success
โข Unit 9: Advanced SEM Tactics: Remarketing & Audience Targeting
โข Unit 10: Future Trends in Data-Driven SEM
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