Professional Certificate in SEM: Data-Driven Results

Name: Professional Certificate in SEM: Data-Driven Results
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The Professional Certificate in SEM: Data-Driven Results is a comprehensive course that equips learners with essential skills for career advancement in Search Engine Marketing (SEM). This program emphasizes data-driven strategies, empowering learners to create effective SEM campaigns that maximize returns.

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AboutThisCourse

In today's digital age, businesses increasingly rely on SEM specialists to drive online traffic, improve visibility, and increase conversion rates. According to the Burning Glass Labor Insights, job postings for SEM-related roles have grown by 43% over the past five years. This course covers key topics such as keyword research, ad copywriting, bid management, and campaign optimization. By the end, learners will have a solid understanding of how to design, implement, and analyze SEM campaigns that deliver data-driven results. Start your SEM career journey today!

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CourseDetails

• Unit 1: Introduction to SEM & Data-Driven Decision Making
• Unit 2: Keyword Research & Analysis for SEM Campaigns
• Unit 3: Structuring SEM Accounts & Ad Groups
• Unit 4: Writing Effective Search Ad Copy
• Unit 5: Utilizing Ad Extensions for Enhanced Visibility
• Unit 6: Bid Management Strategies & Automation Tools
• Unit 7: Measuring SEM Performance with KPIs & Analytics
• Unit 8: Landing Page Optimization for SEM Success
• Unit 9: Advanced SEM Tactics: Remarketing & Audience Targeting
• Unit 10: Future Trends in Data-Driven SEM

CareerPath

The 3D pie chart above showcases the distribution of roles in the SEM and data analysis sector. The most prominent role is the SEM Specialist, accounting for 45% of the market. Data Analysts follow closely, with 30% of the market share. PPC Managers and Digital Marketing Managers represent the remaining sectors, with 15% and 10% respectively. These statistics highlight the growing demand for data-driven roles, emphasizing the importance of obtaining a Professional Certificate in SEM.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN SEM: DATA-DRIVEN RESULTS

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London School of International Business (LSIB)

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05 May 2025

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