Professional Certificate in Landing Page Personalization & Targeting
-- ViewingNowThe Professional Certificate in Landing Page Personalization & Targeting is a comprehensive course designed to equip learners with the essential skills required in today's digital marketing landscape. This course emphasizes the importance of creating personalized and targeted landing pages to improve conversion rates, increase customer engagement, and drive business growth.
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โข Unit 1: Introduction to Landing Page Personalization & Targeting
โข Unit 2: Understanding User Behavior & Segmentation
โข Unit 3: Data Analysis for Personalized Targeting
โข Unit 4: Design Principles for Personalized Landing Pages
โข Unit 5: Crafting Personalized Content & Calls-to-Action
โข Unit 6: Implementing A/B Testing & Optimization
โข Unit 7: Utilizing Marketing Automation Tools
โข Unit 8: Measuring Success with KPIs & Analytics
โข Unit 9: Legal & Ethical Considerations in Personalization
โข Unit 10: Case Studies in Landing Page Personalization & Targeting
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