Professional Certificate in Landing Page Personalization & Targeting
-- ViewingNowThe Professional Certificate in Landing Page Personalization & Targeting is a comprehensive course designed to equip learners with the essential skills required in today's digital marketing landscape. This course emphasizes the importance of creating personalized and targeted landing pages to improve conversion rates, increase customer engagement, and drive business growth.
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⢠Unit 1: Introduction to Landing Page Personalization & Targeting
⢠Unit 2: Understanding User Behavior & Segmentation
⢠Unit 3: Data Analysis for Personalized Targeting
⢠Unit 4: Design Principles for Personalized Landing Pages
⢠Unit 5: Crafting Personalized Content & Calls-to-Action
⢠Unit 6: Implementing A/B Testing & Optimization
⢠Unit 7: Utilizing Marketing Automation Tools
⢠Unit 8: Measuring Success with KPIs & Analytics
⢠Unit 9: Legal & Ethical Considerations in Personalization
⢠Unit 10: Case Studies in Landing Page Personalization & Targeting
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