Certificate in Ad Tech & MarTech Synergy
-- ViewingNowThe Certificate in Ad Tech & MarTech Synergy is a comprehensive course designed to bridge the gap between Ad Tech and MarTech, two critical pillars of modern marketing. This program emphasizes the importance of integrating advertising and marketing technologies to drive effective, data-driven campaigns.
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โข
• Digital Advertising Fundamentals
• Marketing Technology Landscape
• Ad Tech: Programmatic Ad Buying & Real-Time Bidding
• MarTech: Customer Relationship Management (CRM) & Marketing Automation
• Data Management Platforms (DMPs) & Audience Activation
• Ad Tech & MarTech Integration Strategies
• Measuring Ad Tech & MarTech Performance
• Privacy & Compliance in Ad Tech & MarTech
• Future Trends in Ad Tech & MarTech
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