Advanced Certificate in Content & SEO for Retail
-- ViewingNowThe Advanced Certificate in Content & SEO for Retail is a comprehensive course designed to equip learners with essential skills for career advancement in the retail industry. This course emphasizes the importance of high-quality content and search engine optimization (SEO) in enhancing online visibility, increasing web traffic, and driving sales.
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โข Advanced Keyword Research: Understanding long-tail keywords, keyword intent, and using keyword research tools for retail
โข On-Page SEO for Retail Websites: Meta tags, header tags, URL structure, internal linking, and on-page optimization techniques
โข Technical SEO for E-commerce: Site speed, mobile optimization, XML sitemaps, structured data, and crawlability
โข Content Strategy for Retail: Content planning, ideation, creation, distribution, and measurement
โข Advanced Content Formats: Interactive content, video content, user-generated content, and shoppable content
โข Local SEO for Retail Stores: Google My Business, local citations, online reviews, and local link building
โข Advanced Link Building: Linkable assets, broken link building, link reclamation, and email outreach tactics
โข SEO Analytics: Setting up and tracking KPIs, using Google Analytics and Search Console, and analyzing data for insights
โข Voice Search Optimization: Understanding voice search queries, optimizing for featured snippets, and measuring voice search performance
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