Advanced Certificate in Content & SEO for Retail

Name: Advanced Certificate in Content & SEO for Retail
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The Advanced Certificate in Content & SEO for Retail is a comprehensive course designed to equip learners with essential skills for career advancement in the retail industry. This course emphasizes the importance of high-quality content and search engine optimization (SEO) in enhancing online visibility, increasing web traffic, and driving sales.

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AboutThisCourse

In today's digital age, retail businesses rely heavily on their online presence to reach customers and generate revenue. As such, there is a high demand for professionals who possess a deep understanding of content creation, SEO best practices, and their impact on retail sales. This course covers these topics and more, providing learners with a competitive edge in the job market. By completing this course, learners will develop the skills necessary to create compelling content, optimize websites for search engines, and analyze website traffic to make data-driven decisions. These skills are crucial for career advancement in the retail industry and are highly valued by employers in the field.

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CourseDetails

• Advanced Keyword Research: Understanding long-tail keywords, keyword intent, and using keyword research tools for retail
• On-Page SEO for Retail Websites: Meta tags, header tags, URL structure, internal linking, and on-page optimization techniques
• Technical SEO for E-commerce: Site speed, mobile optimization, XML sitemaps, structured data, and crawlability
• Content Strategy for Retail: Content planning, ideation, creation, distribution, and measurement
• Advanced Content Formats: Interactive content, video content, user-generated content, and shoppable content
• Local SEO for Retail Stores: Google My Business, local citations, online reviews, and local link building
• Advanced Link Building: Linkable assets, broken link building, link reclamation, and email outreach tactics
• SEO Analytics: Setting up and tracking KPIs, using Google Analytics and Search Console, and analyzing data for insights
• Voice Search Optimization: Understanding voice search queries, optimizing for featured snippets, and measuring voice search performance

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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ADVANCED CERTIFICATE IN CONTENT & SEO FOR RETAIL

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London School of International Business (LSIB)

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05 May 2025

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