Global Certificate in Ad Tech and Customer Experience
-- ViewingNowThe Global Certificate in Ad Tech and Customer Experience is a comprehensive course designed to meet the growing industry demand for experts in advertising technology. This certificate course emphasizes the importance of leveraging Ad Tech to deliver exceptional customer experiences, a highly sought-after skill in today's digital marketing landscape.
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โข Programmatic Advertising: Understanding the basics, benefits, and challenges of programmatic advertising, including real-time bidding, private marketplaces, and audience targeting. โข Data Management Platforms (DMPs): Learning how DMPs collect, organize, and activate audience data, providing insights for more effective ad targeting. โข Demand Side Platforms (DSPs): Exploring the functionality and advantages of DSPs in managing, optimizing, and purchasing ad inventory across various channels. โข Cross-Channel Advertising: Strategies for delivering seamless, consistent ad experiences across multiple devices and platforms, leveraging user data and preferences. โข Customer Relationship Management (CRM): Implementing CRM best practices, integrating customer data, and utilizing technology to strengthen customer relationships and drive loyalty. โข Customer Experience (CX) Design: Designing and implementing customer-centric strategies that enhance user experiences, focusing on empathy, usability, and accessibility. โข Customer Journey Mapping: Identifying and analyzing touchpoints, pain points, and opportunities in the customer journey to optimize engagement and conversion. โข Personalization and Dynamic Content: Utilizing data-driven insights to deliver tailored content, offers, and experiences, increasing customer satisfaction and retention. โข Attribution Modeling: Evaluating the impact of marketing efforts on conversions, understanding the role of each channel and touchpoint in the customer journey, and allocating resources accordingly.
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