Professional Certificate in CSR Communications & Public Relations
-- ViewingNowThe Professional Certificate in CSR Communications & Public Relations is a crucial course designed to meet the increasing industry demand for professionals who can effectively communicate a company's corporate social responsibility (CSR) initiatives. This certificate course emphasizes the importance of CSR in today's business landscape and equips learners with the necessary skills to develop and implement strategic CSR communication plans.
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โข Introduction to CSR Communications & Public Relations: Understanding the role of CSR in organizations, its impact on public relations and the importance of strategic communication.
โข CSR Strategy and Reporting: Developing a CSR strategy, materiality assessment, stakeholder engagement and sustainability reporting standards.
โข Building CSR Narratives: Creating compelling CSR stories, aligning messaging with brand values and engaging internal and external stakeholders.
โข Media Relations and CSR: Developing relationships with media, managing press releases and interviews, and leveraging media coverage for CSR initiatives.
โข Digital Communication and Social Media: Utilizing digital channels, social media platforms and analytics for CSR communication.
โข CSR Events and Sponsorships: Planning, executing and measuring CSR events, sponsorships and partnerships.
โข Crisis Management and CSR: Handling CSR-related crises, managing reputational risk and maintaining stakeholder trust.
โข Measuring CSR Communication Impact: Setting KPIs, monitoring and evaluating the effectiveness of CSR communication strategies.
โข Ethics in CSR Communications: Upholding ethical standards, transparency and disclosure in CSR communication.
Note: The above list serves as a general guideline and can be modified based on specific course requirements and learning objectives.
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