Professional Certificate in CSR Communications & Public Relations
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⢠Introduction to CSR Communications & Public Relations: Understanding the role of CSR in organizations, its impact on public relations and the importance of strategic communication.
⢠CSR Strategy and Reporting: Developing a CSR strategy, materiality assessment, stakeholder engagement and sustainability reporting standards.
⢠Building CSR Narratives: Creating compelling CSR stories, aligning messaging with brand values and engaging internal and external stakeholders.
⢠Media Relations and CSR: Developing relationships with media, managing press releases and interviews, and leveraging media coverage for CSR initiatives.
⢠Digital Communication and Social Media: Utilizing digital channels, social media platforms and analytics for CSR communication.
⢠CSR Events and Sponsorships: Planning, executing and measuring CSR events, sponsorships and partnerships.
⢠Crisis Management and CSR: Handling CSR-related crises, managing reputational risk and maintaining stakeholder trust.
⢠Measuring CSR Communication Impact: Setting KPIs, monitoring and evaluating the effectiveness of CSR communication strategies.
⢠Ethics in CSR Communications: Upholding ethical standards, transparency and disclosure in CSR communication.
Note: The above list serves as a general guideline and can be modified based on specific course requirements and learning objectives.
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