Executive Development Programme in Building an Advertising IP Strategy
-- ViewingNowThe Executive Development Programme in Building an Advertising IP Strategy certificate course is a crucial programme designed to empower professionals with the necessary skills to create and manage effective advertising Intellectual Property (IP) strategies. In the rapidly evolving advertising industry, a robust IP strategy is essential for business growth and competitive advantage.
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โข Understanding Intellectual Property (IP)
โข Importance of IP Strategy in Advertising
โข Types of Intellectual Property: Trademarks, Copyrights, Patents, and Trade Secrets
โข Developing a Strong Advertising IP Portfolio
โข Protecting Advertising Ideas and Concepts
โข IP Clearance and Risk Management in Advertising
โข Licensing and Commercializing Advertising IP
โข Monitoring and Enforcing Advertising IP Rights
โข International Advertising IP Considerations
โข Best Practices for Building an Effective Advertising IP Strategy
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