Executive Development Programme in Building an Advertising IP Strategy

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The Executive Development Programme in Building an Advertising IP Strategy certificate course is a crucial programme designed to empower professionals with the necessary skills to create and manage effective advertising Intellectual Property (IP) strategies. In the rapidly evolving advertising industry, a robust IP strategy is essential for business growth and competitive advantage.

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This course is in high demand as companies recognize the importance of protecting their advertising assets and leveraging them for maximum impact. By enrolling in this programme, learners will gain a deep understanding of the legal, business, and creative aspects of advertising IP strategy, enabling them to protect their brand's intellectual property and unlock its full potential. Through a combination of expert instruction, real-world case studies, and interactive exercises, this course equips learners with the essential skills for career advancement in the advertising industry. Graduates of this programme will be able to develop and implement effective advertising IP strategies, leading to increased brand value, improved market positioning, and enhanced revenue generation.

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โ€ข Understanding Intellectual Property (IP)
โ€ข Importance of IP Strategy in Advertising
โ€ข Types of Intellectual Property: Trademarks, Copyrights, Patents, and Trade Secrets
โ€ข Developing a Strong Advertising IP Portfolio
โ€ข Protecting Advertising Ideas and Concepts
โ€ข IP Clearance and Risk Management in Advertising
โ€ข Licensing and Commercializing Advertising IP
โ€ข Monitoring and Enforcing Advertising IP Rights
โ€ข International Advertising IP Considerations
โ€ข Best Practices for Building an Effective Advertising IP Strategy

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN BUILDING AN ADVERTISING IP STRATEGY
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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