Executive Development Programme in AI-Powered Ad Innovation
-- ViewingNowThe Executive Development Programme in AI-Powered Ad Innovation is a certificate course designed to empower professionals with the essential skills needed to thrive in today's data-driven marketing landscape. This programme focuses on the intersection of artificial intelligence and advertising innovation, providing learners with a deep understanding of how AI can be leveraged to create more effective and targeted ad campaigns.
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โข Fundamentals of Artificial Intelligence (AI): Understanding the basics of AI, including machine learning, deep learning, and natural language processing.
โข AI in Advertising: Exploring the current and potential applications of AI in advertising, including programmatic advertising, ad targeting, and personalization.
โข Data Analysis for Ad Innovation: Learning how to analyze data to inform ad strategy, including data visualization and segmentation.
โข Ethics in AI: Examining the ethical considerations of using AI in advertising, including privacy, bias, and transparency.
โข AI-Powered Ad Creatives: Creating compelling ad creatives using AI-generated text, images, and videos.
โข AI Tools and Platforms: Getting hands-on experience with AI tools and platforms commonly used in advertising, such as TensorFlow, PyTorch, and Google Cloud.
โข AI Strategy and Roadmap: Developing a strategic roadmap for implementing AI in advertising, including identifying use cases, building a business case, and measuring success.
โข AI Project Management: Managing AI projects in advertising, including working with cross-functional teams, managing timelines and budgets, and mitigating risks.
โข Future of AI in Advertising: Exploring emerging trends and future applications of AI in advertising, including voice and conversational AI, augmented reality, and virtual reality.
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