Masterclass Certificate in Advertising IP & Storytelling
-- ViewingNowThe Masterclass Certificate in Advertising IP & Storytelling is a comprehensive course that equips learners with essential skills for career advancement in the advertising industry. This course highlights the importance of intellectual property (IP) in advertising and how to use storytelling techniques to create compelling ad campaigns.
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โข Unit 1: Introduction to Advertising Intellectual Property (IP) & Storytelling
โข Unit 2: Foundations of Advertising IP: Trademarks, Copyrights, & Patents
โข Unit 3: Protecting Advertising Ideas & Concepts with Trade Secrets
โข Unit 4: Licensing & Franchising in Advertising: Opportunities & Challenges
โข Unit 5: Advertising Storytelling: Building Brands with Compelling Narratives
โข Unit 6: Crafting Authentic, Engaging Advertising Stories: Techniques & Best Practices
โข Unit 7: Leveraging User-Generated Content & Influencer Marketing in Storytelling
โข Unit 8: Advertising IP & Storytelling in a Digital World: Emerging Trends & Considerations
โข Unit 9: Navigating Copyright Infringement & Intellectual Property Disputes in Advertising
โข Unit 10: Ethical Considerations in Advertising IP & Storytelling
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