Masterclass Certificate in Advertising IP & Storytelling

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The Masterclass Certificate in Advertising IP & Storytelling is a comprehensive course that equips learners with essential skills for career advancement in the advertising industry. This course highlights the importance of intellectual property (IP) in advertising and how to use storytelling techniques to create compelling ad campaigns.

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Learners will gain a deep understanding of the legal and ethical aspects of using IP in advertising, as well as how to create engaging stories that resonate with audiences. With a focus on hands-on learning, this course includes real-world examples, case studies, and practical exercises to help learners build their skills and confidence. In an industry where creativity and innovation are highly valued, this course is essential for anyone looking to stand out and succeed in advertising.

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โ€ข Unit 1: Introduction to Advertising Intellectual Property (IP) & Storytelling
โ€ข Unit 2: Foundations of Advertising IP: Trademarks, Copyrights, & Patents
โ€ข Unit 3: Protecting Advertising Ideas & Concepts with Trade Secrets
โ€ข Unit 4: Licensing & Franchising in Advertising: Opportunities & Challenges
โ€ข Unit 5: Advertising Storytelling: Building Brands with Compelling Narratives
โ€ข Unit 6: Crafting Authentic, Engaging Advertising Stories: Techniques & Best Practices
โ€ข Unit 7: Leveraging User-Generated Content & Influencer Marketing in Storytelling
โ€ข Unit 8: Advertising IP & Storytelling in a Digital World: Emerging Trends & Considerations
โ€ข Unit 9: Navigating Copyright Infringement & Intellectual Property Disputes in Advertising
โ€ข Unit 10: Ethical Considerations in Advertising IP & Storytelling

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MASTERCLASS CERTIFICATE IN ADVERTISING IP & STORYTELLING
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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