Advanced Certificate in Ad Campaign ROI: Mastering the Essentials
-- ViewingNowThe Advanced Certificate in Ad Campaign ROI: Mastering the Essentials is a comprehensive course designed to equip learners with the essential skills needed to maximize the return on investment (ROI) of advertising campaigns. This course is crucial in today's industry, where businesses are increasingly investing in digital advertising and seeking experts who can measure and optimize their ad campaign performance.
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โข Unit 1: Introduction to Ad Campaign ROI & Importance of Measuring Campaign Success
โข Unit 2: Understanding Ad Metrics: Impressions, Clicks, CTR, CPC, CPM, & Conversion Rates
โข Unit 3: Setting Up & Tracking Ad Campaigns with Google Analytics & Other Tools
โข Unit 4: Advanced Attribution Models: Last-Click, Time Decay, Linear, Position-Based, & Data-Driven
โข Unit 5: Calculating & Analyzing Ad Campaign ROI Across Multiple Channels
โข Unit 6: Cross-Device & Cross-Channel Attribution in Ad Campaign ROI
โข Unit 7: Advanced Methods for Optimizing Ad Spend & Improving ROI
โข Unit 8: Utilizing AI & Machine Learning for Ad Campaign Performance Predictions
โข Unit 9: Real-World Case Studies: Successful Ad Campaign ROI Strategies
โข Unit 10: Best Practices for Reporting & Communicating Ad Campaign ROI to Stakeholders
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