Advanced Certificate in Ad Campaign ROI: Mastering the Essentials

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The Advanced Certificate in Ad Campaign ROI: Mastering the Essentials is a comprehensive course designed to equip learners with the essential skills needed to maximize the return on investment (ROI) of advertising campaigns. This course is crucial in today's industry, where businesses are increasingly investing in digital advertising and seeking experts who can measure and optimize their ad campaign performance.

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By enrolling in this course, learners will gain a deep understanding of key concepts and tools such as Google Analytics, Google Tag Manager, and Facebook Pixel. They will learn how to track and analyze campaign data, identify areas for improvement, and make data-driven decisions that drive results. This advanced certificate course is an excellent opportunity for marketers, advertisers, and business owners to enhance their skills and advance their careers. By mastering the essentials of ad campaign ROI, learners will be able to demonstrate their value to employers and make a meaningful impact on business performance.

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โ€ข Unit 1: Introduction to Ad Campaign ROI & Importance of Measuring Campaign Success
โ€ข Unit 2: Understanding Ad Metrics: Impressions, Clicks, CTR, CPC, CPM, & Conversion Rates
โ€ข Unit 3: Setting Up & Tracking Ad Campaigns with Google Analytics & Other Tools
โ€ข Unit 4: Advanced Attribution Models: Last-Click, Time Decay, Linear, Position-Based, & Data-Driven
โ€ข Unit 5: Calculating & Analyzing Ad Campaign ROI Across Multiple Channels
โ€ข Unit 6: Cross-Device & Cross-Channel Attribution in Ad Campaign ROI
โ€ข Unit 7: Advanced Methods for Optimizing Ad Spend & Improving ROI
โ€ข Unit 8: Utilizing AI & Machine Learning for Ad Campaign Performance Predictions
โ€ข Unit 9: Real-World Case Studies: Successful Ad Campaign ROI Strategies
โ€ข Unit 10: Best Practices for Reporting & Communicating Ad Campaign ROI to Stakeholders

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ADVANCED CERTIFICATE IN AD CAMPAIGN ROI: MASTERING THE ESSENTIALS
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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