Global Certificate in Strategic Communications for PR
-- ViewingNowThe Global Certificate in Strategic Communications for PR is a comprehensive program designed to meet the growing industry demand for skilled communications professionals. This course emphasizes the importance of strategic communication in today's fast-paced, interconnected world, where the ability to craft compelling narratives and manage reputations is essential for organizations to thrive.
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โข Strategic Communications Planning: Developing a comprehensive communication strategy, setting goals and objectives, target audience analysis, and message development. โข Media Relations: Building relationships with media, press releases, pitching stories, and managing interviews. โข Crisis Communications: Planning for and managing communication during a crisis, reputation management, and rebuilding trust. โข Digital Communications: Utilizing digital channels, social media, and online reputation management. โข Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. โข Stakeholder Engagement: Identifying, analyzing, and engaging with key stakeholders, stakeholder mapping, and relationship building. โข Internal Communications: Developing and implementing effective internal communication strategies, employee engagement, and improving organizational culture. โข Measurement and Evaluation: Setting key performance indicators (KPIs), monitoring, and evaluating the effectiveness of communication strategies. โข Ethical Considerations: Maintaining ethical standards, ensuring transparency, and adhering to legal and regulatory requirements.
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