Global Certificate in Facebook Live Storytelling Best Practices
-- ViewingNowThe Global Certificate in Facebook Live Storytelling Best Practices course is a must for professionals looking to excel in digital marketing. With the increasing demand for live video content, this course provides learners with essential skills to create engaging and effective Facebook Live stories.
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⢠Facebook Live Basics: Introduction to Facebook Live, setting up a live video, understanding the Facebook Live dashboard. ⢠Pre-Broadcast Preparation: Planning your live video, choosing the right equipment, testing your setup, promoting your live video. ⢠Creating Engaging Content: Storytelling techniques, creating a narrative arc, engaging with your audience, using visuals effectively. ⢠Best Practices for Going Live: Sound and lighting considerations, managing technical issues, handling interruptions, dealing with comments and questions. ⢠Post-Broadcast Strategies: Repurposing your live video, analyzing your performance, engaging with viewers after the live stream, building your community. ⢠Facebook Live Analytics: Understanding Facebook Live metrics, tracking your performance, setting goals and benchmarks. ⢠Legal and Ethical Considerations: Copyright laws, obtaining permissions, disclosing sponsorships, protecting your audience's privacy. ⢠Accessibility and Inclusivity: Making your live videos accessible to all viewers, using inclusive language, avoiding stereotypes and biases.
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