Executive Development Programme in Facebook Ad Campaign Management
-- ViewingNowThe Executive Development Programme in Facebook Ad Campaign Management is a certificate course designed to empower professionals with the skills to create and manage effective advertising campaigns on the world's largest social media platform. With over 2.
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⢠Facebook Ad Campaign Management Overview: Understanding the fundamentals of Facebook Ad Campaign Management, including the benefits and challenges of advertising on the platform.
⢠Setting Up a Facebook Ad Account: Learning the process of creating and configuring a Facebook Ad Account for business use.
⢠Facebook Ad Targeting: Understanding the different targeting options available for Facebook Ad Campaigns, including demographics, interests, behaviors, and custom audiences.
⢠Facebook Ad Placements: Learning about the various ad placement options on Facebook, including the News Feed, Right Column, Instant Articles, In-stream Video, and more.
⢠Facebook Ad Campaign Objectives: Understanding the different campaign objectives available on Facebook, such as Awareness, Consideration, and Conversion, and how to choose the right objective for a specific business goal.
⢠Facebook Ad Budgeting and Bidding: Learning best practices for budgeting and bidding on Facebook Ad Campaigns, including how to set up and manage ad spend.
⢠Facebook Ad Creative and Copywriting: Understanding the importance of compelling ad creative and copywriting for Facebook Ad Campaigns, including how to design ads that convert.
⢠Facebook Ad Analytics and Reporting: Learning how to track and analyze the performance of Facebook Ad Campaigns, including how to interpret key metrics and optimize campaigns for better results.
⢠Facebook Pixel and Conversion Tracking: Understanding how to use the Facebook Pixel to track conversions and optimize ad targeting for better ROAS.
⢠Advanced Facebook Ad Strategies: Exploring advanced Facebook Ad Campaign strategies, including retargeting, lookalike audiences, and automated rules.
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