Executive Development Programme in Facebook Ad Campaign Management

Name: Executive Development Programme in Facebook Ad Campaign Management
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The Executive Development Programme in Facebook Ad Campaign Management is a certificate course designed to empower professionals with the skills to create and manage effective advertising campaigns on the world's largest social media platform. With over 2.

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AboutThisCourse

8 billion monthly active users, Facebook offers unparalleled opportunities for businesses to reach their target audiences. This course is crucial for professionals seeking to leverage this platform to drive growth, increase brand awareness, and generate leads. The course equips learners with essential skills in Facebook Ad Campaign Management, including audience targeting, ad creation, budgeting, and performance analysis. Learners will gain hands-on experience using Facebook's Ad Manager platform, enabling them to create and manage campaigns that deliver real results. As businesses continue to prioritize digital marketing, the demand for professionals with Facebook Ad Campaign Management skills is set to increase. By completing this course, learners will be well-positioned to advance their careers and make a significant impact in their organizations.

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CourseDetails

• Facebook Ad Campaign Management Overview: Understanding the fundamentals of Facebook Ad Campaign Management, including the benefits and challenges of advertising on the platform.
• Setting Up a Facebook Ad Account: Learning the process of creating and configuring a Facebook Ad Account for business use.
• Facebook Ad Targeting: Understanding the different targeting options available for Facebook Ad Campaigns, including demographics, interests, behaviors, and custom audiences.
• Facebook Ad Placements: Learning about the various ad placement options on Facebook, including the News Feed, Right Column, Instant Articles, In-stream Video, and more.
• Facebook Ad Campaign Objectives: Understanding the different campaign objectives available on Facebook, such as Awareness, Consideration, and Conversion, and how to choose the right objective for a specific business goal.
• Facebook Ad Budgeting and Bidding: Learning best practices for budgeting and bidding on Facebook Ad Campaigns, including how to set up and manage ad spend.
• Facebook Ad Creative and Copywriting: Understanding the importance of compelling ad creative and copywriting for Facebook Ad Campaigns, including how to design ads that convert.
• Facebook Ad Analytics and Reporting: Learning how to track and analyze the performance of Facebook Ad Campaigns, including how to interpret key metrics and optimize campaigns for better results.
• Facebook Pixel and Conversion Tracking: Understanding how to use the Facebook Pixel to track conversions and optimize ad targeting for better ROAS.
• Advanced Facebook Ad Strategies: Exploring advanced Facebook Ad Campaign strategies, including retargeting, lookalike audiences, and automated rules.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN FACEBOOK AD CAMPAIGN MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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