Professional Certificate in Competitor Analysis & Benchmarking
-- ViewingNowThe Professional Certificate in Competitor Analysis & Benchmarking is a comprehensive course designed to equip learners with the essential skills to excel in competitive analysis and benchmarking. This course highlights the importance of understanding the competition and staying ahead in today's fast-paced business environment.
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⢠Introduction to Competitor Analysis: Understanding the basics of competitor analysis, its importance, and the process.
⢠Market Research Techniques: Techniques to gather data and insights about competitors and the market.
⢠SWOT Analysis: Identifying the Strengths, Weaknesses, Opportunities, and Threats of competitors.
⢠Benchmarking: Setting industry standards and comparing performance against competitors.
⢠Competitive Intelligence: Gathering and analyzing data to understand competitors' strategies and objectives.
⢠Porter's Five Forces: Analyzing the competitive forces in an industry to understand the level of competition.
⢠Perceptual Mapping: Visual representation of competitors' positions in the market.
⢠Product Analysis: Evaluating competitors' products and services to identify areas of improvement.
⢠Pricing Strategies: Understanding competitors' pricing strategies and its impact on the market.
⢠Distribution Analysis: Analyzing competitors' distribution channels and identifying opportunities.
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