Professional Certificate in Competitor Analysis & Benchmarking

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The Professional Certificate in Competitor Analysis & Benchmarking is a comprehensive course designed to equip learners with the essential skills to excel in competitive analysis and benchmarking. This course highlights the importance of understanding the competition and staying ahead in today's fast-paced business environment.

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AboutThisCourse

In this course, you will learn how to gather and analyze data on competitors, identify best practices, and use that information to improve your organization's performance. You will also learn how to establish benchmarks, track performance, and use that information to make data-driven decisions. With the growing demand for data-driven decision making in every industry, this course is essential for anyone looking to advance their career in marketing, strategy, or business analysis. By completing this course, you will have the skills and knowledge to help your organization gain a competitive edge and succeed in today's marketplace.

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CourseDetails

• Introduction to Competitor Analysis: Understanding the basics of competitor analysis, its importance, and the process.
• Market Research Techniques: Techniques to gather data and insights about competitors and the market.
• SWOT Analysis: Identifying the Strengths, Weaknesses, Opportunities, and Threats of competitors.
• Benchmarking: Setting industry standards and comparing performance against competitors.
• Competitive Intelligence: Gathering and analyzing data to understand competitors' strategies and objectives.
• Porter's Five Forces: Analyzing the competitive forces in an industry to understand the level of competition.
• Perceptual Mapping: Visual representation of competitors' positions in the market.
• Product Analysis: Evaluating competitors' products and services to identify areas of improvement.
• Pricing Strategies: Understanding competitors' pricing strategies and its impact on the market.
• Distribution Analysis: Analyzing competitors' distribution channels and identifying opportunities.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN COMPETITOR ANALYSIS & BENCHMARKING
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London School of International Business (LSIB)
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05 May 2025
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