Professional Certificate in Email Design: A Holistic Approach
-- ViewingNowThe Professional Certificate in Email Design: A Holistic Approach course empowers learners with the essential skills required for effective email design in today's digital landscape. This certificate course emphasizes the importance of a comprehensive strategy, combining visual design, copywriting, and data analysis to create compelling email campaigns.
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GBP £ 140
GBP £ 202
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⢠Email Design Fundamentals: Understanding the basics of email design, including layout, color theory, typography, and accessibility.
⢠HTML & CSS for Email Design: Learning how to code responsive and interactive emails using HTML and CSS, with a focus on email client limitations and best practices.
⢠Email Templates & Frameworks: Exploring popular email template frameworks and tools, and learning to create and customize reusable email templates for consistency and efficiency.
⢠Creating Engaging Email Content: Developing strategies for creating compelling email content that drives engagement, including copywriting, visual storytelling, and call-to-action design.
⢠Email Testing & QA: Understanding the importance of testing emails across different email clients, devices, and platforms, and learning to use testing tools and techniques to ensure email deliverability and rendering.
⢠Email Analytics & Metrics: Analyzing email performance data to optimize email campaigns, including open rates, click-through rates, conversions, and bounce rates.
⢠Email Marketing Automation: Learning how to automate email campaigns using marketing automation tools, including workflows, triggers, and segmentation.
⢠Email Accessibility & Compliance: Ensuring email accessibility and compliance with legal and industry standards, including ADA, GDPR, and CAN-SPAM.
⢠Email Design Trends & Best Practices: Staying up-to-date with the latest email design trends and best practices, including animation, interactivity, and personalization.
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