Professional Certificate in Email Design: A Holistic Approach

Name: Professional Certificate in Email Design: A Holistic Approach
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The Professional Certificate in Email Design: A Holistic Approach course empowers learners with the essential skills required for effective email design in today's digital landscape. This certificate course emphasizes the importance of a comprehensive strategy, combining visual design, copywriting, and data analysis to create compelling email campaigns.

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AboutThisCourse

As businesses increasingly rely on digital communication, the demand for skilled email designers is at an all-time high. By mastering the art of email design, professionals can significantly enhance their career prospects and contribute to an organization's marketing success. This course equips learners with the tools and techniques to design emails that not only look great but also drive engagement and conversion rates. Through hands-on projects and real-world examples, students will gain a deep understanding of industry best practices and innovative approaches, preparing them for success in this in-demand field.

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CourseDetails

• Email Design Fundamentals: Understanding the basics of email design, including layout, color theory, typography, and accessibility.
• HTML & CSS for Email Design: Learning how to code responsive and interactive emails using HTML and CSS, with a focus on email client limitations and best practices.
• Email Templates & Frameworks: Exploring popular email template frameworks and tools, and learning to create and customize reusable email templates for consistency and efficiency.
• Creating Engaging Email Content: Developing strategies for creating compelling email content that drives engagement, including copywriting, visual storytelling, and call-to-action design.
• Email Testing & QA: Understanding the importance of testing emails across different email clients, devices, and platforms, and learning to use testing tools and techniques to ensure email deliverability and rendering.
• Email Analytics & Metrics: Analyzing email performance data to optimize email campaigns, including open rates, click-through rates, conversions, and bounce rates.
• Email Marketing Automation: Learning how to automate email campaigns using marketing automation tools, including workflows, triggers, and segmentation.
• Email Accessibility & Compliance: Ensuring email accessibility and compliance with legal and industry standards, including ADA, GDPR, and CAN-SPAM.
• Email Design Trends & Best Practices: Staying up-to-date with the latest email design trends and best practices, including animation, interactivity, and personalization.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN EMAIL DESIGN: A HOLISTIC APPROACH

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London School of International Business (LSIB)

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05 May 2025

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