Professional Certificate in NGO Crisis Communication and Recovery
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• Crisis Communication Strategy: This unit will cover the development of effective communication strategies during a crisis, including identifying key stakeholders and messages.
• Media Relations: This unit will focus on building positive relationships with the media during a crisis, including press releases and interviews.
• Social Media Management: This unit will cover best practices for using social media during a crisis, including monitoring and responding to online conversations.
• Internal Communication: This unit will address the importance of clear and timely communication with internal stakeholders during a crisis, including employees and volunteers.
• Community Engagement: This unit will explore strategies for engaging with affected communities during a crisis, including outreach and support efforts.
• Recovery Planning: This unit will cover the development of a comprehensive recovery plan, including rebuilding trust and reputation after a crisis.
• Risk Assessment and Mitigation: This unit will focus on identifying potential crises and implementing measures to prevent or minimize their impact.
• Legal and Ethical Considerations: This unit will address legal and ethical issues that may arise during a crisis, including privacy and transparency.
• Evaluation and Improvement: This unit will cover the importance of evaluating the effectiveness of crisis communication efforts and making improvements for the future.
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