Global Certificate in Email Marketing and Customer Engagement
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⢠Email Marketing Fundamentals: Understanding the basics of email marketing, its importance, and how it fits into a comprehensive digital marketing strategy.
⢠Email List Building: Techniques for growing a high-quality email list, including on-site optimization, lead magnets, and content upgrades.
⢠Segmentation and Personalization: Strategies for segmenting audiences and personalizing email content to improve engagement and conversion rates.
⢠Email Campaign Planning: How to plan, create, and launch effective email campaigns, including automation and drip campaigns.
⢠Email Design and Content Creation: Best practices for creating visually appealing and engaging email content, including copywriting, layout, and design.
⢠Deliverability and Compliance: Understanding how to ensure high email deliverability rates and compliance with email marketing regulations.
⢠Measurement and Analytics: Techniques for measuring email marketing performance and using data to optimize campaigns.
⢠Customer Engagement Strategies: Strategies for building and maintaining customer engagement through email marketing and other channels.
Note: The above list of units covers essential topics for a Global Certificate in Email Marketing and Customer Engagement. You may adjust the order, add or remove units based on the specific needs and goals of your course.
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