Global Certificate in Email Marketing and Customer Engagement

Name: Global Certificate in Email Marketing and Customer Engagement
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The Global Certificate in Email Marketing and Customer Engagement is a comprehensive course designed to enhance your digital marketing skills. This certificate program focuses on email marketing, a critical component of customer engagement, and is highly relevant in today's tech-driven world.

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AboutThisCourse

With the increasing demand for digital marketing professionals, this course provides a solid foundation in email marketing strategies, campaign management, and analytics. It equips learners with essential skills to create effective email marketing campaigns, engage customers, and drive business growth. By the end of this course, you will be able to plan, execute, and measure successful email marketing campaigns. You will also gain insights into customer engagement strategies, making you a valuable asset in any digital marketing team. This course is your stepping stone to a rewarding career in digital marketing.

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CourseDetails

• Email Marketing Fundamentals: Understanding the basics of email marketing, its importance, and how it fits into a comprehensive digital marketing strategy.
• Email List Building: Techniques for growing a high-quality email list, including on-site optimization, lead magnets, and content upgrades.
• Segmentation and Personalization: Strategies for segmenting audiences and personalizing email content to improve engagement and conversion rates.
• Email Campaign Planning: How to plan, create, and launch effective email campaigns, including automation and drip campaigns.
• Email Design and Content Creation: Best practices for creating visually appealing and engaging email content, including copywriting, layout, and design.
• Deliverability and Compliance: Understanding how to ensure high email deliverability rates and compliance with email marketing regulations.
• Measurement and Analytics: Techniques for measuring email marketing performance and using data to optimize campaigns.
• Customer Engagement Strategies: Strategies for building and maintaining customer engagement through email marketing and other channels.

Note: The above list of units covers essential topics for a Global Certificate in Email Marketing and Customer Engagement. You may adjust the order, add or remove units based on the specific needs and goals of your course.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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GLOBAL CERTIFICATE IN EMAIL MARKETING AND CUSTOMER ENGAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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