Global Certificate in Brand Licensing & Intellectual Property
-- ViewingNowThe Global Certificate in Brand Licensing & Intellectual Property course is a comprehensive program that equips learners with essential skills for career advancement in the brand licensing and IP industry. This course highlights the importance of protecting and monetizing intellectual property (IP) assets through brand licensing, a crucial aspect of modern business strategies.
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⢠Introduction to Brand Licensing & Intellectual Property: Understanding the Basics
⢠Types of Intellectual Property: Copyrights, Patents, Trademarks, and Trade Secrets
⢠Brand Licensing Agreements: Key Terms and Negotiations
⢠Valuation of Intellectual Property: Methods and Best Practices
⢠Legal Considerations in Brand Licensing: Infringement, Due Diligence, and Compliance
⢠Brand Licensing Models: Co-branding, Character, and Entertainment Licensing
⢠Global Brand Licensing: Opportunities and Challenges
⢠Marketing and Promoting Brand Licensing: Strategies and Tactics
⢠Monetizing Intellectual Property: Maximizing Revenue and Minimizing Risk
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