Global Certificate in Brand Licensing & Intellectual Property
-- ViewingNowThe Global Certificate in Brand Licensing & Intellectual Property course is a comprehensive program that equips learners with essential skills for career advancement in the brand licensing and IP industry. This course highlights the importance of protecting and monetizing intellectual property (IP) assets through brand licensing, a crucial aspect of modern business strategies.
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โข Introduction to Brand Licensing & Intellectual Property: Understanding the Basics
โข Types of Intellectual Property: Copyrights, Patents, Trademarks, and Trade Secrets
โข Brand Licensing Agreements: Key Terms and Negotiations
โข Valuation of Intellectual Property: Methods and Best Practices
โข Legal Considerations in Brand Licensing: Infringement, Due Diligence, and Compliance
โข Brand Licensing Models: Co-branding, Character, and Entertainment Licensing
โข Global Brand Licensing: Opportunities and Challenges
โข Marketing and Promoting Brand Licensing: Strategies and Tactics
โข Monetizing Intellectual Property: Maximizing Revenue and Minimizing Risk
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