Certificate in Pricing Strategies: Behavioral Insights
-- ViewingNowCertificate in Pricing Strategies: Behavioral Insights This certificate course highlights the importance of behavioral insights in pricing strategies and equips learners with essential skills for career advancement. With the growing industry demand for professionals who understand consumer behavior and decision-making, this course is crucial for those looking to excel in pricing and revenue management.
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⢠Understanding Behavioral Economics: Foundational Concepts
⢠The Role of Pricing in Business Strategy
⢠Behavioral Pricing Strategies: Anchoring, Reference Points, and Framing
⢠Price Perception and Psychological Pricing Techniques
⢠The Impact of Scarcity and Urgency on Consumer Decision Making
⢠Behavioral Insights for Pricing New Products and Services
⢠Overcoming Mental Accounting and Loss Aversion in Pricing
⢠The Ethics of Behavioral Pricing: Balancing Business Goals and Consumer Welfare
⢠Case Studies and Real-World Examples of Behavioral Pricing Strategies
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