Professional Certificate in Advertising Technology & Analytics
-- ViewingNowThe Professional Certificate in Advertising Technology & Analytics is a comprehensive course that equips learners with essential skills for career advancement in the rapidly evolving field of advertising technology. This program emphasizes the importance of data-driven decision making, audience segmentation, and attribution modeling.
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⢠Introduction to Advertising Technology: Understanding the ad tech landscape, programmatic advertising, and the role of data in digital advertising.
⢠Data Analytics for Advertisers: Learning data analysis techniques, using data visualization tools, and interpreting reports to optimize ad campaigns.
⢠Ad Operations and Campaign Management: Managing ad campaigns, ad trafficking, and optimizing ad performance using various ad servers and demand-side platforms.
⢠Targeting and Audience Segmentation: Identifying and segmenting audiences, targeting strategies, and understanding the impact on campaign performance.
⢠Ad Fraud and Viewability: Understanding ad fraud, viewability, and the tools and techniques to detect and prevent them.
⢠Cross-Channel Attribution and Measurement: Analyzing and measuring the impact of cross-channel campaigns and attributing conversions to channels and tactics.
⢠Privacy and Compliance in Advertising Technology: Learning about privacy regulations, data protection, and compliance requirements for advertising technology.
⢠Emerging Trends in Advertising Technology: Exploring emerging trends, new ad formats, and the future of advertising technology.
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