Professional Certificate in Advertising Technology & Analytics

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The Professional Certificate in Advertising Technology & Analytics is a comprehensive course that equips learners with essential skills for career advancement in the rapidly evolving field of advertising technology. This program emphasizes the importance of data-driven decision making, audience segmentation, and attribution modeling.

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AboutThisCourse

Learners will gain hands-on experience with industry-leading tools and platforms, empowering them to maximize advertising campaign performance and deliver measurable results. In today's digital age, the demand for professionals with expertise in advertising technology and analytics has never been higher. Employers across industries seek candidates who can leverage data to drive business growth and optimize marketing strategies. By completing this course, learners will not only gain a deep understanding of advertising technology and analytics but also demonstrate to employers their commitment to staying at the forefront of industry trends and best practices. By mastering skills such as programmatic advertising, cross-channel attribution, and data visualization, learners will be well-positioned to succeed in a variety of roles, including advertising operations, digital marketing, and marketing analytics. Invest in your career today with the Professional Certificate in Advertising Technology & Analytics!

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CourseDetails

• Introduction to Advertising Technology: Understanding the ad tech landscape, programmatic advertising, and the role of data in digital advertising.
• Data Analytics for Advertisers: Learning data analysis techniques, using data visualization tools, and interpreting reports to optimize ad campaigns.
• Ad Operations and Campaign Management: Managing ad campaigns, ad trafficking, and optimizing ad performance using various ad servers and demand-side platforms.
• Targeting and Audience Segmentation: Identifying and segmenting audiences, targeting strategies, and understanding the impact on campaign performance.
• Ad Fraud and Viewability: Understanding ad fraud, viewability, and the tools and techniques to detect and prevent them.
• Cross-Channel Attribution and Measurement: Analyzing and measuring the impact of cross-channel campaigns and attributing conversions to channels and tactics.
• Privacy and Compliance in Advertising Technology: Learning about privacy regulations, data protection, and compliance requirements for advertising technology.
• Emerging Trends in Advertising Technology: Exploring emerging trends, new ad formats, and the future of advertising technology.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN ADVERTISING TECHNOLOGY & ANALYTICS
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London School of International Business (LSIB)
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05 May 2025
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