Advanced Certificate in Ad Tech Smart Systems
-- ViewingNowThe Advanced Certificate in Ad Tech Smart Systems is a comprehensive course designed to meet the growing industry demand for experts in advertising technology. This certificate program equips learners with essential skills needed to thrive in the Ad Tech industry, including data analysis, automation, and AI integration.
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⢠Advanced Ad Tech Architecture: Understanding the components and functionalities of advanced ad tech smart systems, including demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs).
⢠Programmatic Advertising: Exploring the programmatic landscape, including real-time bidding (RTB), private marketplaces (PMPs), and automated guaranteed deals, and how they can optimize ad campaigns.
⢠Ad Attribution and Measurement: Mastering the art of cross-channel ad attribution, understanding advanced metrics, and measuring ROI in ad tech smart systems.
⢠Audience Segmentation and Targeting: Learning techniques for advanced audience segmentation, targeting, and personalization, including lookalike modeling and predictive analytics.
⢠Data Privacy and Compliance: Navigating data privacy regulations, such as GDPR and CCPA, and implementing best practices in data management and security.
⢠Artificial Intelligence and Machine Learning: Utilizing AI and ML algorithms to optimize ad campaigns, improve targeting, and drive better results.
⢠Header Bidding and Server-to-Server Integration: Understanding the benefits and challenges of header bidding and server-to-server integrations in ad tech smart systems.
⢠Video Advertising and Connected TV: Exploring the opportunities and challenges of video advertising and connected TV, and how they fit into the ad tech ecosystem.
⢠Advanced Ad Operations: Managing ad operations in complex ad tech smart systems, including ad trafficking, yield management, and inventory optimization.
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