Advanced Certificate in Ad Tech Smart Systems

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The Advanced Certificate in Ad Tech Smart Systems is a comprehensive course designed to meet the growing industry demand for experts in advertising technology. This certificate program equips learners with essential skills needed to thrive in the Ad Tech industry, including data analysis, automation, and AI integration.

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AboutThisCourse

By pursuing this course, learners will gain a deep understanding of the latest Ad Tech trends, tools, and best practices, enabling them to make informed decisions and drive business growth. The course covers key topics such as programmatic advertising, real-time bidding, data management platforms, and cross-channel attribution. With a focus on hands-on learning and practical application, this certificate course is an excellent opportunity for professionals looking to advance their careers in Ad Tech. By completing this program, learners will be well-positioned to take on leadership roles in the industry, driving innovation and success for their organizations.

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CourseDetails

• Advanced Ad Tech Architecture: Understanding the components and functionalities of advanced ad tech smart systems, including demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs).
• Programmatic Advertising: Exploring the programmatic landscape, including real-time bidding (RTB), private marketplaces (PMPs), and automated guaranteed deals, and how they can optimize ad campaigns.
• Ad Attribution and Measurement: Mastering the art of cross-channel ad attribution, understanding advanced metrics, and measuring ROI in ad tech smart systems.
• Audience Segmentation and Targeting: Learning techniques for advanced audience segmentation, targeting, and personalization, including lookalike modeling and predictive analytics.
• Data Privacy and Compliance: Navigating data privacy regulations, such as GDPR and CCPA, and implementing best practices in data management and security.
• Artificial Intelligence and Machine Learning: Utilizing AI and ML algorithms to optimize ad campaigns, improve targeting, and drive better results.
• Header Bidding and Server-to-Server Integration: Understanding the benefits and challenges of header bidding and server-to-server integrations in ad tech smart systems.
• Video Advertising and Connected TV: Exploring the opportunities and challenges of video advertising and connected TV, and how they fit into the ad tech ecosystem.
• Advanced Ad Operations: Managing ad operations in complex ad tech smart systems, including ad trafficking, yield management, and inventory optimization.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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ADVANCED CERTIFICATE IN AD TECH SMART SYSTEMS
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London School of International Business (LSIB)
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05 May 2025
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