Professional Certificate in Crisis Communication: Minimizing Damage
-- ViewingNowThe Professional Certificate in Crisis Communication: Minimizing Damage is a comprehensive course designed to empower learners with the essential skills necessary to navigate and mitigate communication challenges during critical situations. This program is crucial in today's unpredictable business environment, where crises can strike without warning, causing significant financial, reputational, and emotional harm.
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⢠Unit 1: Introduction to Crisis Communication
⢠Unit 2: Identifying Crisis Situations and Stakeholders
⢠Unit 3: Planning and Preparing for Effective Crisis Response
⢠Unit 4: Crafting Key Messages and Communication Channels
⢠Unit 5: Media Relations and Press Conferences
⢠Unit 6: Social Media and Digital Communication Strategies
⢠Unit 7: Internal Communication and Employee Engagement
⢠Unit 8: Training and Simulation Exercises
⢠Unit 9: Ethics and Legal Considerations in Crisis Communication
⢠Unit 10: Evaluating Crisis Communication Success and Continuous Improvement
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