Professional Certificate in Crisis Communication: Minimizing Damage
-- ViewingNowThe Professional Certificate in Crisis Communication: Minimizing Damage is a comprehensive course designed to empower learners with the essential skills necessary to navigate and mitigate communication challenges during critical situations. This program is crucial in today's unpredictable business environment, where crises can strike without warning, causing significant financial, reputational, and emotional harm.
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โข Unit 1: Introduction to Crisis Communication
โข Unit 2: Identifying Crisis Situations and Stakeholders
โข Unit 3: Planning and Preparing for Effective Crisis Response
โข Unit 4: Crafting Key Messages and Communication Channels
โข Unit 5: Media Relations and Press Conferences
โข Unit 6: Social Media and Digital Communication Strategies
โข Unit 7: Internal Communication and Employee Engagement
โข Unit 8: Training and Simulation Exercises
โข Unit 9: Ethics and Legal Considerations in Crisis Communication
โข Unit 10: Evaluating Crisis Communication Success and Continuous Improvement
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