Executive Development Programme in Facebook Ads for Growth
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⢠Facebook Ads Fundamentals: Understanding the basics of Facebook Ads, including the Facebook Ads Manager, ad objectives, and the bid system.
⢠Audience Targeting: Learning how to define and reach the right audience using Facebook's targeting options, including custom audiences, lookalike audiences, and retargeting.
⢠Creative Best Practices: Discovering how to create effective ad creatives, including images, videos, and text, that resonate with the target audience and drive conversions.
⢠Campaign Structure and Optimization: Understanding how to structure campaigns for optimal performance, including ad sets and ad groups, and how to use Facebook's optimization tools to improve campaign results.
⢠Measurement and Analytics: Learning how to measure and analyze Facebook Ads performance using Facebook's analytics tools, including Facebook pixel and conversion tracking.
⢠Advanced Facebook Ads Strategies: Exploring advanced Facebook Ads strategies, including automated rules, custom conversions, and lead generation campaigns.
⢠Facebook Ads for E-commerce: Understanding how to use Facebook Ads for e-commerce, including dynamic product ads, collection ads, and shop now calls-to-action.
⢠Facebook Ads for B2B: Learning how to use Facebook Ads for B2B marketing, including lead generation campaigns, custom audiences, and retargeting.
⢠Facebook Ads for Mobile Apps: Discovering how to use Facebook Ads for mobile app marketing, including app install campaigns, app engagement campaigns, and deep linking.
Note: The above list of units is not exhaustive and can be modified based on the specific needs and goals of the Executive Development Programme.
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