Executive Development Programme in Facebook Ads for Growth

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The Executive Development Programme in Facebook Ads for Growth is a certificate course that holds immense importance in today's digital marketing landscape. With over 2.

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AboutThisCourse

8 billion monthly active users, Facebook provides an unparalleled platform for businesses to reach their target audience. This course is designed to meet the industry's growing demand for experts who can leverage Facebook's advertising tools to drive business growth. It equips learners with essential skills such as creating effective Facebook ad campaigns, managing ad budgets, analyzing campaign performance, and optimizing ads for better ROI. By the end of this course, learners will have a comprehensive understanding of Facebook's advertising ecosystem and be able to apply their skills to real-world scenarios. This will not only enhance their career prospects but also provide them with the ability to make data-driven decisions, thereby adding value to their organizations.

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CourseDetails

• Facebook Ads Fundamentals: Understanding the basics of Facebook Ads, including the Facebook Ads Manager, ad objectives, and the bid system.
• Audience Targeting: Learning how to define and reach the right audience using Facebook's targeting options, including custom audiences, lookalike audiences, and retargeting.
• Creative Best Practices: Discovering how to create effective ad creatives, including images, videos, and text, that resonate with the target audience and drive conversions.
• Campaign Structure and Optimization: Understanding how to structure campaigns for optimal performance, including ad sets and ad groups, and how to use Facebook's optimization tools to improve campaign results.
• Measurement and Analytics: Learning how to measure and analyze Facebook Ads performance using Facebook's analytics tools, including Facebook pixel and conversion tracking.
• Advanced Facebook Ads Strategies: Exploring advanced Facebook Ads strategies, including automated rules, custom conversions, and lead generation campaigns.
• Facebook Ads for E-commerce: Understanding how to use Facebook Ads for e-commerce, including dynamic product ads, collection ads, and shop now calls-to-action.
• Facebook Ads for B2B: Learning how to use Facebook Ads for B2B marketing, including lead generation campaigns, custom audiences, and retargeting.
• Facebook Ads for Mobile Apps: Discovering how to use Facebook Ads for mobile app marketing, including app install campaigns, app engagement campaigns, and deep linking.

Note: The above list of units is not exhaustive and can be modified based on the specific needs and goals of the Executive Development Programme.

Additional Resources:
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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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EXECUTIVE DEVELOPMENT PROGRAMME IN FACEBOOK ADS FOR GROWTH
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London School of International Business (LSIB)
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05 May 2025
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