Executive Development Programme in IP Rights for Ad Execs
-- ViewingNowThe Executive Development Programme in IP Rights for Ad Execs is a certificate course designed to empower advertising executives with the essential skills and knowledge in Intellectual Property (IP) Rights. In an era where IP rights are increasingly critical to business success, this program is crucial for ad executives seeking career advancement.
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⢠Introduction to Intellectual Property (IP) Rights
⢠Importance of IP Rights in Advertising
⢠Types of IP Rights: Trademarks, Copyrights, Patents, and Trade Secrets
⢠Protecting Trademarks in Advertising: Selection, Clearance, and Registration
⢠Copyright Law and Advertising: What Content Creators Need to Know
⢠Patent Law and Advertising: Understanding the Basics
⢠Trade Secrets and Advertising: How to Protect Confidential Information
⢠Licensing IP Rights for Advertising: Best Practices and Common Pitfalls
⢠IP Rights Enforcement in Advertising: Strategies and Tactics
⢠Case Studies: Real-World Examples of IP Rights in Advertising
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